How to Optimize LinkedIn
Practical steps for a profile that is searchable, consistent with your resume and genuinely informative.
6 min read
Article
Headline
The headline is the most heavily weighted searchable field on your profile. Use your role plus specialisation and domain, not a slogan.
About
Write it in first person, in short paragraphs: what you do, the scope you work at, the evidence, the direction. Then a clear line about how to reach you.
Experience and skills
Mirror your resume's outcomes rather than pasting job descriptions, and prioritise skills that match the roles you want to be found for.
Your Experience Deserves to Be Presented Professionally.
Take the next step with career documentation designed to communicate your experience, strengths and professional direction clearly.